Customer Relationship Management
Customer Relationship Management (CRM) is a common phrase throughout all businesses, but can mean different things depending on who you speak to. Many confuse CRM with contact management and believe it is nothing more than a term for recording the contact details and conversations had with both potential and existing customers.
At Eceni Systems however, we understand that CRM encompasses other key business activities such as: customer profiling, marketing, service delivery and after sales/support. A bespoke CRM solution from Eceni Systems will allow your business to maximise customer retention/loyalty and sales lead conversions.
Our approach to designing a bespoke Customer Relationship Management solution begins with analysing your business processes within the key aspects of CRM. We start by looking at your lead generation procedures and follow the sales pipeline into service delivery and after sales. At each stage we document the customer workflow and were appropriate offer suggestions/advice on how we feel this can be improved.
Once this consultative phase is complete we can then design a tailored CRM solution for your organisation. The final solution will be built using technology that is most appropriate for your CRM deployment needs and will be modular and extensible to allow it to be modified as your business grows and changes over time.
For further integration and automation benefits, Business Workflow Automation solutions can be designed and incorporated into the CRM to provide a single business operating system that increases your company’s productivity, efficiency and ultimately the prosperity.
To ensure the software we produce meets the exacting needs of your business, all software projects are managed though a structured, six-stage, development life cycle process.
Contact us today to discuss your CRM requirements.